The Main Causes of the Battle of the Alamo Free Essay Example, 2000 words

A critical analysis of the causes of the Battle of the Alamo confirms that the several revolts under the leadership of the American immigrants in Texas played a crucial role in the events leading up to the battle. It is important to realize that the sources of the revolt were several. Thus, the Mexican government suspected the intention of the American settlers in Texas as it considered that the settlers served the United States expansionist ambition in the region. Significantly, the American immigrants in Texas, in the beginning, did not seek independence from Mexico, but merely a return to the old order of the land. However, soon the demand of the angry Texians turned out to be independence from Mexico and they were not willing to submit to the authority of the Mexican dictatorship. It is evidently clear from the discussion that during the siege of Bexar in December 1835, the Texian immigrants, together with the American volunteers and their Tejano allies, captured the town from t he Centralist force. In retribution, Santa Anna s enormous army attacked the Alamo in late February 1836.We will write a custom essay sample on The Main Causes of the Battle of the Alamo or any topic specifically for you Only $17.96 $11.86/page

What Are The Major Economic Problems That Have Plagued...

1. What are the major economic problems that have plagued Latin America in the 20th century? During the 20th century Latin America went through a change after the U.S made the clam to directly defend Latin America. This caused a sudden trade switch from the Europe nation to the U.S. With this trade switch we start to see a big gap between the lower and upper class. With this gap the poor gets poorer and the rich become Carlos Slim. Carlos Slim was the world’s richest person form 2010-2013 and is a perfect example on how the upper class becomes billionaires. The wealth Disparity can also be seen in area like Sao Paulo, Brazil with their slums. With this wage gap crime started to flourish in Latin amerce along with corruption. Some of the best example of crime and corruption are the Colombian drug cartels with their wide spread murder and bribery tactics. 2. How did Peru and Nicaragua differ in terms of Indian acceptance of leftism in the 1970s and 1980s? Why? In the 1980’s Peru was a hotbed of leftist activity due to the fact of Peru majority was contested of Indians who lived in poverty. Some of the reasons for the left wing politics were debated the inequality, social privilege and Marginalization the masses. All of this started the shining path movement in Peru. The movement resulted in 70,000 murders from Guerilla warfare. Nicaragua was another leftist active country. The big different between Nicaragua and Peru was the percent of Indians. There was a 70 percent mestizoShow MoreRelatedThe Major Economic Problems That Have Plagued Latin America1497 Words   |  6 Pages1. What are the major economic problems that have plagued Latin America in the 20th century? During the 20th century Latin America went through a change after the U.S made the clam to directly defend Latin America. This caused a sudden trade switch from the Europe nation to the U.S. With this trade switch we start to see a big gap between the lower and upper class. With this gap the poor gets poorer and the rich become Carlos Slim. Carlos Slim was the world’s richest person form 2010-2013 and isRead MoreMy Presentation On Cultural Development1569 Words   |  7 PagesMy Presentation on Cultural Development Shermaine Cunningham UDC-CC What comes to mind when you think of culture? What do you think of when you hear development? We can associate cultural with different ethnic groups around the world like for instance East Africa. We can associate development with different countries around the world that provides the people with knowledge through technology like for instance Japan, which is a huge developing country. A country’s cultural developmentRead MoreColombia Essay.1417 Words   |  6 PagesColombia is a country in South America in the northwestern part of the continent. Colombia has a lot of natural resources, including beautiful beaches, dramatic mountains, and lush rain forests, but it is known for its political unrest and the violent influence of powerful drug cartels. Despite a long history of democratic government, Colombia has one of the most rigidly stratified class systems in Latin America. Colombia is the only country in South America with coasts on both the Caribbean SeaRead MoreRural U rban Migration Is An Inevitable Component Of The Development Process1548 Words   |  7 Pagesdoes not necessarily have to result in opposing impacts with the right mix of policies, this process can occur at a socially acceptable level. However, the misrepresentation of opportunities in favor of cities in most developing countries, the costs associated with rural-urban migration often outweigh the benefits, which lead to excessive urbanization with special emphasis on the causes and consequences of rural-urban migration, and their relationship with urbanization and economic growth. Keeping intoRead MoreThe Quest For Room By William Barney1151 Words   |  5 PagesIntroduction In William Barney’s article, â€Å"The Quest for Room,† he analyzes the differing opinions between the North and South regarding the expansion of slavery into the newly acquired Western territories. The author argues that the West would have been important to slaveholders as a place to expand slavery if the territories had not been free-soil. The reason for this article was to show us how prominent the sectional differences were in the nineteenth century because of the argument over slaveryRead MoreA Critical Analysis of Pres. Noynoy Aquino’s Government1599 Words   |  7 Pagesthe world in the late 1980s including Latin America and eastern Europe. Cory Aquino’s Presidency and that of her Christian-Democrat successor Fidel Ramos brought a period of relative democratic stability, and some economic growth, to a country that had been plagued for decades by the plunder and undemocratic rule of Ferdinand Marcos and his cronies. However, Ramos was succeeded by the incapable populist and former film actor Joseph Estrada, whose rule was plagued by accusations of corruption and plunderRead MoreWorld Hunger And The Possible Solutions1513 Words   |  7 PagesHunger and the Possible Solutions World hunger has been a problem that has plagued to world for as long as anyone can remember; people have also tried to end it for that long as well. This problem also has the problem of people not understanding it correctly. THE PROBLEM OF WORLD HUNGER HAS YET TO BE APPROACHED SUCCESSFULLY AND ACTION NEEDS TO BE DECISIVELY TAKEN First, it is important to understand that the lack of food is not the problem. The world has been producing enough food for every personRead MoreNetflixs Competitive Advantage And Profit Margins1099 Words   |  5 Pagesconsider to be a â€Å"formidable global competitor.† HBO NOW is rapidly expanding around the globe to geographies including Spain, Nordic countries, and some countries in Latin America (Pelts, 2016). These companies pose serious threats to Netflix’s competitive advantage and their profit margins. Another thing that has caused Netflix major issues are poor public relations involving price raises that were communicated ineffectively to consumers. Netflix lost several customers due to this action, and evenRead MoreImpact Of Small And Medium Sized Businesses On Jobs And The Economy1602 Words   |  7 Pagesof definitions as well as measures. However, in most of the various definitions of what is an SME, employment is the most widely used criterion for categorizing the size of the firm. Moreover, SMEs are often defined as businesses with fewer than 500 employees. However, a number of countries, including some in the European Union use a lower cutoff of 250 employees. SMEs are important in the economy because they have some unique benefits to the economy chief among these being employment and job creationRead MoreA Brief History of Costa Rica2452 Words   |  10 Pagesera. There is little sign of major communities and none of the impressive stone architecture that characterized t he more advanced civilizations of Mesoamerica to the north and the Andes to the south. When Columbus arrived near Lim ¢Ã‚ ¢n on September 18, 1502 on his third and last voyage to the Americas, there were probably no more than 20,000 indigenous inhabitants They lived in several autonomous tribes, all with distinct cultures and customs. Costa Rica s only major archaeological site is at Guayabo

Identifying and Engaging Stakeholders †Free Samples to Students

Question: Discuss about the Identifying and Engaging Stakeholders. Answer: Introduction: The introduction statement has been relevant to the questionnaire supplied. This statement has been explaining the reason behind the development of the questionnaire. The statement is shown below. In order to determine the systems or the solutions needed from the project, the set of questions are made. The basic objective of the activity is to recognize the functionalities. They have been helpful as the suggested application is taken into consideration. These questions are developed from the expertise of technical consultants. This is helpful to understand the detail perquisites as proposed. There have been ten particular questions to deliver the general comments. The responses could be anonymously and the respondents would possess the option to provide the contact information. Thanks to everyone, for taking your time and responding to the questions Is there any scope to extend the duration of treatments as required? Are you all satisfied enough with surfing the site? Do you have enough trust on Headspace? In order to access the sites have your decisions been given priority? Has there been any type of functionalities needed within the system? Can you mention some of the functionalities needed in the system? Has the system of the online payment been useful? Have there any logging-in and registration options provided within the system? Which individuals can authorize the system and what must be their departments? During the development is there any requirement to extend those funds? The use case diagrams and descriptions: Description Actors Patients It contains data of all the mental patients (Abdullah Ibrahim, 2013). Organizational service providers Provide service to the hospitals and clinics. Healthcare professionals. Providing services of treatment to all the patients (Seidl et al., 2015). Admin Managing every kind of staffs, business function stakeholders and the systems designed newly. System use case Register Stating every kind of users to register with the system (Almutairi et al., 2013). Login The user is able to login to access into the system to get services. Headspace home page The patient or the user must retrieve the data using the use case above (Almutairi et al., 2013). Managing Headspace account The user or the patient has been able to control the account effectively. Managing privacy, security, access The user is able to control or customize or manage the privacy and security of their accounts (Seidl et al., 2015). Medical treatments It has been indicating that the user has been able to request every kind of medical treatment. Hospital services It has been indicating the offers to gain every organizational service at the organization (Abdullah Ibrahim, 2013). Mental health record The guardian of the patent or the user might be able to make requests to different medical professional. Record of other users This points out to the restricted records that are needed to be accessed by the other users (Abdullah Ibrahim, 2013). Logout This indicates that the user could exit from the system. Description of the fully developed Use Case: The fully functional designing of the use case is completed. Next the actors and terms are needed to be discussed in details. All the terms are analyzed in the above three sectors with the in-depth analysis. It is done through identifying the roles of each of them. The use cases included are the controlling the Headspace homepage, security and privacy, login, registration, medicals services and hospital services. In this project, the registration: is chosen as the most important use cases. It has been helping all other kinds of users to go through the registration process. Thus they could access within the service. As it is not present, the user would become unable to receive the credentials of logging-in. Thus it cannot explore within the system. All the actors mentioned above, such as the service providers, patients, professionals and other are bound to go through the process of registration. Conclusion: At first the stakeholder map is demonstrated in the report. It has balanced and weighed all the demands that are competing at Headspace. It has also met the perquisites of the given project. The questionnaire has been useful to identify the extra information. It has been including the on-goings, challenges and the numerous approaches towards the system to solve the challenges. The report has also described the various use-cases such as the registration, logging-in, logging-out and others that have been considering the actors like the professionals, service providers and patents. Here the registration is identified to be the most useful use case. The reason behind this is that all the actors are needed to go through that at any point of time. References: Abdullah, M. R., Ibrahim, R. (2013). GenSRS: Generation of Software Requirements Specification From Use case diagram and Sequence Diagram. InProceedings of the Second Intl. Conf. on Advances in Computer and Information Technology--ACIT. Ajaykumar, S. D., Prasad, M. S. (2014). Transforming data flow diagram to use case diagram.International Journal of Management, IT and Engineering,4(1), 561. Almutairi, S., Abu-Samaha, A., Bell, G., Chen, F. (2013, October). An enhanced use case diagram to model Context Aware Systems. InScience and Information Conference (SAI), 2013(pp. 270-274). IEEE. Hazra, R., Dey, S. (2014). Consistency between Use Case, Sequence and Timing Diagram for Real Time Software Systems.International Journal of Computer Applications,85(16). Hossain, S., Karim, R., Sarma, D. (2014). Designing a Task Management System for a Banking System by Combining Relational Model with Use Case Diagram.International Journal of Computer Applications,108(8). Kumar, B. S., Krishnamurthi, I. (2016). Improving User Participation in Requirement Elicitation and Analysis by Applying Gamification Using Architects Use Case Diagram. InProceedings of the 3rd International Symposium on Big Data and Cloud Computing Challenges (ISBCC16)(pp. 471-482). Springer International Publishing. Poplawska, J., Labib, A., Reed, D. M., Ishizaka, A. (2015). Stakeholder profile definition and salience measurement with fuzzy logic and visual analytics applied to corporate social responsibility case study.Journal of Cleaner Production,105, 103-115. Seidl, M., Scholz, M., Huemer, C., Kappel, G. (2015). The Use Case Diagram. InUML@ Classroom(pp. 23-47). Springer International Publishing. Singh, A., Sharma, E. S. (2014). Functional Test Cases Generation Based on Automated Generated Use Case Diagram. Speller, S. (2016). Identifying and Engaging Stakeholders.The Innovation Tools Handbook, Volume 1: Organizational and Operational Tools, Methods, and Techniques that Every Innovator Must Know, 177.

Patterns and Trends and Theoretical Frameworks in Education

Introduction Recent research in education and learning process introduces a number of challenges and constraints that both teachers and students encounter. In particular, numerous studies are dedicated to exploring the traditional frameworks that contribute to teacher training and learning enhancement.Advertising We will write a custom essay sample on Patterns and Trends and Theoretical Frameworks in Education specifically for you for only $16.05 $11/page Learn More More importantly, these research studies also highlight the main pitfalls of traditional curriculum and instruction. In order to improve the learning classroom settings, the scholars explore contemporary techniques in instructing students and training teachers. Specific focus is made on the analysis of collaborative approach to enhancing support of learning and teaching processes, development of alternative theoretical frameworks and concepts, and evaluation of the impact of a socio-cultural context on the classroom environment. The importance of a collaborative approach to a learning process is enormous because it enhances support and assists both teachers and students in exploring new dimensions of knowledge acquisition. Hence, Muir and van Linden (2009) assert that collaboration is vital for motivating students to integrate experimental learning opportunities. Indeed, experimental learning can become a basis for collaborative teaching that can facilitate students’ engagement into a classroom setting. Similar to Muir and van Linden (2009), Wilson et al. (2010) suggest that promoting collaborating can eliminate problems that students of 11-year-old age category experience while learning language. In particular, the researchers consider vocabulary teaching through vocabulary instruction and concept maps as important aspects of collaborative practice. Other theorists and scholars also emphasize the strength of collaboration and supporting mechanisms to enhance tea ching (Hechter et al., 2012; Penuel et al., 2007). Patterns and Trends Specific attention requires the concept developed by Daniel (2011) who focuses on family-school partnerships for developing sustainable pedagogical practice.  The scientific exploration proves that the existence of traditional theoretical frameworks related to improvement of teaching and learning approaches have become obsolete.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, lack of theoretical support requires the development and integration of contemporary, alternative techniques that can be congruent with innovation and technological advancement. In this respect, Hechter et al. (2012) focus on the importance of pedagogical, content and technological knowledge to enhance the role of classroom setting. Penuel et al. (2007) assume that students should be able to use technologies for understanding instructions and e stimating the adequacy of their technological competence. Use of concept maps is another important skill that can advance students’ motivation to acquire knowledge (Wilson et al., 2010). Hence, technology contributes greatly to the development of modern approaches to improving support mechanisms. The proposed findings are confined to the evaluation of recent frameworks and concepts that build the basis of an academic process. In this respect, all the scholars express unanimous opinion concerning the obvious lack of theoretical foundation and conceptualization. Moreover, Wilson et al. (2010) insist on reconceptualization of current techniques in teaching and learning to improve education and create new dimensions for students and teachers’ professional growth and development. Contextual analysis of classroom environment undermines the quality of education because insufficient attention is given to the strategies that teachers apply while providing instructions. In this respect, Daniel (2011) advises to refer to contextual aspect that shapes efficient landscape for working curriculum. In particular, engaging socio-cultural environment provides support to students through family-school collaboration (Wilson et al., 2010). In particular, the importance of context is explained by greater opportunity for students to approach the learning process and gain necessary experience in different disciplines. Theoretical Frameworks In order to understand the techniques and approaches that students employ to understand and perceive the course material, specific emphasis should be placed on the analysis the theories that complement the practical dimension. Due to the fact that the research question seeks to define the contemporary techniques to improving the learning and teaching approach, the attention should be given to such frameworks as the theory of multiple intelligences, conditions of learning, and cognitive frameworks for learning and reading. The theory of multiple intelligences is associated with the diversity of pedagogical approaches that should be implemented in a classroom setting. It also focuses on the necessity to introduce person-centered learning approaches and interactive training. Andronache et al. (2011) analyze the theory and agree with the idea that â€Å"†¦these multiple human faculties, the intelligences, are in a significant extent independent from each other† (p. 19).Advertising We will write a custom essay sample on Patterns and Trends and Theoretical Frameworks in Education specifically for you for only $16.05 $11/page Learn More Therefore, the main task of a teach lies in recognizing the competencies and gifts that each student possesses or lacks to employ the corresponding instructions. The connection between the theory and individualized training is evident, which is another aspect that should be taken into consideration to answer the research question. Finally, teac hers should establish educational goals and multiple techniques as a priority in a teaching process.  The theory of conditions of learning proposed by Gagne amplifies the instructor’s role in explaining the course material to students. According to this theoretical framework, it is recommended that the teachers should not only possess knowledge of the subject he/she teachers, but also be able to guide the learning process through implementing relevant learning theories (Alutu, 2006). Appropriate guidance to students ensures creation of favorable conditions for learning, as well as enhances students’ motivation to increase their performance. In particular, Alutu (2006) states, â€Å"the teacher as a guide also demonstrates some leadership roles which have their impact on the learner behavior† (p. 45). In this respect, this branch of educational psychology relies on successful interaction with the course materials that need to be learnt by students. Therefore, t he theory of conditions of learning provides a sufficient platform for answering the research question concerning how students with different abilities can be approached in a classroom setting. Finally, the cognitive learning theory examines the significance of developing specialized mechanisms for students to respond to the material they learn during classes. Perception, attitude and behavior have a potent impact on students’ readiness to cognize the new material. More importantly, cognitive models are relevant for integrating experimental learning. According to Turton (2012), â€Å"†¦experimental learning model offers an appropriate four-domain learning cycle that includes procedural and perceptual learning and critical reception† (p. 34). Additionally, the theory focuses on the roles and models that students take during a learning process. Cognitive theory also allows the teachers to take a different look at the reading classes. Indeed, reading comprehension is premised on a number of cognitive factors, as well as students’ aptness to understand the teacher’s instructions. Finally, the awareness of unique response mechanisms that students use provides a wider picture on the concrete experience they gain during a learning process.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the proposed theory is of high relevance for the introduced research because it integrates a variety of teaching strategies. What is more important is that the theory implies an action-oriented approach to understanding the basic concepts. References Alutu, A. N. (2006). The Guidance Role of the Instructor in the Teaching and Learning Process. Journal of Instructional Psychology. 33(1), 44-49. Andronache, D., Boco, M., Stanciu, D. I., Racula, R. O. (2011). The Valences of Multiple Intelligences Theory in Optimizing the Training Process. Journal of Educational Sciences, 18-28. Daniel, G. (2011). Family-school partnerships: towards sustainable pedagogical practice. Asia-Pacific Journal of Teacher Education, 39 (2), 165–176. Hechter, R., Phyfe, L. D., Vermete, L. A. (2012). Integrating Technology in Education: Moving the TPCK Framework towards Practical Applications. The University of Western Australia, 39, 136-152. Muir, G. M., van Linden, G. J. (2009). Students T eaching Students: An Experiential Learning Opportunity for Large Introductory Psychology Classes in Collaboration with Local Elementary Schools. Teaching of Psychology, 36, 169–173. Penuel, W., Boscardin, C., Masyn, K. and Crawford, V. (2007). Teaching with student response systems in elementary, Education Technological Research Developement, 55, 315–346. Turton, W. (2012). Honing Cognitive Behavior Therapy Skills through Experimental Learning. Mental Health Practice. 15(10), 33-35. Wilson, G., Nash, M., Earl, G. (2010). Supporting students with language learning difficulties in secondary schools through collaboration: The use of concept maps to investigate the impact of teachers’ knowledge of vocabulary teaching. Child Language Teaching and Therapy, 26 (2), 163–179. This essay on Patterns and Trends and Theoretical Frameworks in Education was written and submitted by user Braxton House to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Woman Warrior

East Meets West Children raised in a culture different from their parents’ often present an interesting viewpoint. The Woman Warrior: Memories of a Girlhood Among Ghosts is no exception. Maxine Hong Kingston masterfully blends the mythical storytelling of Old China with her past and present experiences in the United States. In doing so, she addresses several different angles of this culture clash, including the role of women in each society, the backward logic in both languages, and the general resistance the author’s mother faces to cultural change. Kingston addresses these issues in a stream of consciousness format that enables her to fade in and out of different setting without ever formally notifying the reader. Kingston spends much of the book analyzing the role of women in Chinese society. The book opens with an oral history, given by the author’s mother (Brave Orchid), of a nameless aunt in Old China who committed adultery. The people of village responded to strayed morals by ransacking her family’s home. In response, she killed herself and her bastard child. The subservience of women can also be found the narrator’s own childhood experiences. It seems every time Kingston turns around she is being denied some right or privilege a boy would enjoy; she is consistently referred to as a â€Å"slave†. Much of the family goes along with this, â€Å"Throughout childhood my sister said ‘When I grow up, I want to be a slave,’ and my parents would laugh, encouraging her.†, ironic when one considers that many women in China were real slaves. Women of higher family status were viewed more as trophy’s devoid of responsibility or leadershi p. Such is the case for Moon Orchid, Brave Orchid’s sister, who she comes to America infuriated over her husband’s decades long abandonment of her. She proves herself to be inadequate of handling even the most simple of tasks; and when the time came for her to confront h... Free Essays on Woman Warrior Free Essays on Woman Warrior East Meets West Children raised in a culture different from their parents’ often present an interesting viewpoint. The Woman Warrior: Memories of a Girlhood Among Ghosts is no exception. Maxine Hong Kingston masterfully blends the mythical storytelling of Old China with her past and present experiences in the United States. In doing so, she addresses several different angles of this culture clash, including the role of women in each society, the backward logic in both languages, and the general resistance the author’s mother faces to cultural change. Kingston addresses these issues in a stream of consciousness format that enables her to fade in and out of different setting without ever formally notifying the reader. Kingston spends much of the book analyzing the role of women in Chinese society. The book opens with an oral history, given by the author’s mother (Brave Orchid), of a nameless aunt in Old China who committed adultery. The people of village responded to strayed morals by ransacking her family’s home. In response, she killed herself and her bastard child. The subservience of women can also be found the narrator’s own childhood experiences. It seems every time Kingston turns around she is being denied some right or privilege a boy would enjoy; she is consistently referred to as a â€Å"slave†. Much of the family goes along with this, â€Å"Throughout childhood my sister said ‘When I grow up, I want to be a slave,’ and my parents would laugh, encouraging her.†, ironic when one considers that many women in China were real slaves. Women of higher family status were viewed more as trophy’s devoid of responsibility or leadershi p. Such is the case for Moon Orchid, Brave Orchid’s sister, who she comes to America infuriated over her husband’s decades long abandonment of her. She proves herself to be inadequate of handling even the most simple of tasks; and when the time came for her to confront h...

An Effective Speaker Paper Comparison Critique of 2 Famous Speeches Essay

An Effective Speaker Paper Comparison Critique of 2 Famous Speeches - Essay Example Steve is the most appropriate speaker for the Stanford audience, because of his experience in the technology field, for which the university is renowned. In the course of delivering his speech, Steve Jobs adopts a conversational approach. This is particularly evident when he reminisces about how he founded Apple, Inc with his co-founder, Steve Wozniak. Instead of referring to his partner with his full name he states â€Å"Woz and I started Apple.† This statement evokes a mental picture of two close allies and it is a good choice of words. This is especially because the audience comprises of graduates, who often perceive the ceremony to be a point in time when close friends diverge perhaps never to meet again. Steve also utilizes a simple and customary delivery approach. This is evident throughout the fourteen and a half minutes long speech. For instance, he summarizes his entire speech using four simple phrases; first he states that he will narrate three stories to the audienc e. He then outlines the three narrative topics as â€Å"a story about connecting dots† (0.23), â€Å"a story about love and loss† (5.32) and finally â€Å"a story about death† (14.33). ... This serves to ensure that the audience gets sufficient time to assimilate the information. For instance, at the end of his first story about backward connection of dots, Steve poses for about six seconds when he says â€Å"even when it leads you off the well-worn path†¦ and that will make all the difference† (5.18). The pause is intended to ensure that the audience acknowledges the importance of exploration and persistence. Steve’s relatively casual opening, his conversational delivery approach, simplicity and use of pauses in the course of the address, are all attributes that make his speech effective. These are all features that resonate with the principally young audience. They are also attributes that enable him to effectively convey his primary lessons on mortality, the importance of individuals loving their work and the essence of courage in following one’s intuition. However, the speech is not without few flaws. The first and most notable flaw is tha t, Steve constantly reads from his transcript and hardly maintains eye contact with his audience. This denies him the chance to fully connect with the listeners as shown by their occasional disinterest. The other outstanding fault is the speaker’s partial fail at comedic delivery. For instance, when Steve states that â€Å"I didn’t even know what a pancreas was† (10:07), he delivers the line in passing and does not even pause to relieve the audience’s tension. Another example is when he says â€Å"No one wants to die. Even people who want to go to heaven don’t want to die to get there† (11:40). However, the partially failed attempt at humor could be attributable to the speaker’s effort to imitate academic oration; to evoke empathy from listeners, or to emphasize the magnitude of

Doritos Super Bowl Commercial Campaign Essay Example | Topics and Well Written Essays - 1500 words

Doritos Super Bowl Commercial Campaign - Essay Example The Doritos’ Super Bowl campaign gives insights on what innovative organizations can do to make their marketing more effective and capture the attention of consumers in the market. Designed by Frito-Lay, the campaign is an online competition run annually, which gives consumers the chance to create their Doritos advertisements and the best aired in the Super Bowl. The contest is the largest online video competition globally, and undoubtedly, one of the most successful in its caliber according to last year’s YouTube impressions. Owing to the fact that the results justify the means used, it is evident that Doritos’ marketing techniques are the cause of this profound success, some of which are analyzed in this paper. The context of participatory marketing in Doritos Chief marketing Officer at Frito-Lay, Ann Mukherjee clearly postulates that participatory marketing is the future of contemporary marketing. She notes that the success behind the idea of Super Bowl lies w ithin the recognition of the upcoming branding trends, where the consumers are actively involved in the branding process by the company. As a key strategy, Frito Lay recognizes the great impact that active participation contributes to modern marketing, attributing to the fact that people are not just passive recipients of information, but active contributors in the production and distribution of brands and their contents in their various kinds (Boone, and Kurtz 56). The campaign relays useful techniques that underlie consumer-generated content advertising, which makes the consumers virtually own the brands and remain loyal to the brands that they have helped to build and this fact has continually improved the sales of the company. From the graph and table below, the introduction of the Crush Super Bowl contest in January 2012 had a tremendous effect on the sales in that month. In this respect, participatory marketing strategies are very effective and according to Doritos, an immedia te effect on the popularity of the brands. The period that preceded the ad contest also experienced customer response due to the anticipation that the advertisements of the contest had on the consumers. The data showing the percentage increase in sales due to the 2012 contest is shown below. Time 26th Dec 2011 26th Jan 2012 29th Feb. 2012 28th Mar 2012 Percentage increase 6.2 % 7.9 % 5.8 % 5.2 % Consumer inclusive approaches to marketing, according to research prove the most lucrative and successful of trends, making it an irresistible package for modern marketers. In perspective, the success of the campaign is often attributed to the way in which Frito-Lay tracks and evaluates performance of the competition. Since the launch of the campaign, Frito-Lay has continued to test the media value of the competition, online pass-along measures as well as the brand equity. (Hines, and Bruce 44) further recommends the growth of the above measures with time to correspond with the market condit ions and continued changes in tastes and preferences of the consumers. Trusting consumers of information In addition, Frito-Lay works on the principle that the consumer is the best source of information on what the market needs (Tadajewski and Brownlie 92). The campaign has achieved much since its inception because Frito-Lay trusts their consumers. Although most marketers have